is the second in a seven-part series of articles on presentation
skills designed for persons who don't make or supplement their living
from professional speaking.
2 of 7: Four components of an effective presentation…
1 | Part
2 | Part
3 | Part
4 | Part
5 | Part
6 | Part
to Joan Detz, author of How to Write & Give a Speech, "A good speech
is the single most effective marketing and public relations tool any
organization can have."
you work in sales or management, are self-employed, or work in a large
corporation, nothing is more fundamentally important to your career
success (and that of your organization) than your ability to communicate
effectively. By being able to make effective, informative and entertaining
presentations, you can significantly enhance your career development,
whether that career is in sales or climbing the corporate ladder.
of the estimated 8 BILLION presentations given annually in the U.S.
alone, most are "tornado" presentations. Just what are "tornado" presentations?
Simple...like real tornadoes, they're a concentrated gust of wind that
sucks! And, like real tornadoes, most aren't planned...they just happen.
an effective presentation involves four key components:
- The Situation-determining
the purpose, occasion, and environment in which your presentation
will be made.
- The Audience-identifying
(and creating where necessary) the needs and expectations of your
audience, then exceeding those expectations (usually to their surprise).
- The Speaker-understanding,
controlling and conquering your fears and developing a unique presentation
- The Presentation-planning,
preparing and delivering a dynamite presentation.
Let's tackle each
of these components, one at a time, starting with The Situation…
1999-2000 by William C. Wilson, Jr.
All Rights Reserved.