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Quick Tip: Choosing a Title for Your Presentation
By Bill Wilson   Printer Friendly Version

Every presentation should generate interest and arouse curiosity in order to keep the attention of your audience and ensure that they will remember the key points of your message. However, the first thing you want to do is make sure you have an audience! Therefore, I always try to select a "catchy" title that will make people want to here what I've got to say. I've spoken to many groups where I was told that it was the largest crowd they'd had in ages...not because of ME, but because the topic/title of my program sounded interesting or unique.

When selecting a title for your presentation, keep the following criteria in mind:

  • Does it stress benefits, results, or action?
  • Does it stress WIIFM?
  • Does it reflect the theme of the program?
  • Does it elicit drama, mystery, or controversy?
  • Does it stimulate the imagination?
  • Does it have a double meaning?
  • Does it play off a well-known title or phrase?
  • Is it easily remembered? Bottom-line...does it sound like something you don't want to miss?

Copyright 1999-2000 by William C. Wilson, Jr.
All Rights Reserved.


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