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Here are three important points to remember when developing a presentation:
is show business. Unless your giving a funeral eulogy, announcing
a corporate "downsizing," or presenting at a similar solemn occasion,
always make your presentations interesting, lively and entertaining.
- Use the WIIFM
principle. Never forget this: Your audience doesn't care about
YOU...they care about THEMSELVES! Always, always develop and present
your material with that thought in mind.
- You don't
have to be great to be successful. Most people go to a presentation
(where the speaker is not a "professional") expecting to be bored.
Astound them! Believe me, they will be thrilled if you are just not
boring! No kidding! If you aren't boring, they'll be happy...if you
were actually interesting and entertaining, they'll beg you to come
back. It really works. In fact, you'll find that people will be increasingly
willing to pay you for your time.
I began my career
speaking for free (and still do a lot of that), but discovered that
people will actually pay me. I started with a fee of $500 for an all-day
seminar and now (as of this writing) charge $2,500 for an entire day
or $1,750 for a half-day, with discounts for multi-day presentations
or bookings...of course that's negotiable :-).
1999-2000 by William C. Wilson, Jr.
All Rights Reserved.
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