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Quick Tip: Using Quotations
By Bill Wilson   Printer Friendly Version

Next to humor, I probably use quotations more than any other tool to make a point in a presentation. Many speakers do, and you often see quotations used in advertising copy and in the media.

English scholar Andrew Lang once observed, "He uses statistics as a drunken man uses lampposts, for support rather than illumination." So it is with quotations. Most often they are used to introduce or support a premise made in a presentation, sales pitch or advertisement.

Unfortunately, if you are using them solely in that context, you could be overlooking the inherent value of the quotations themselves. In fact, I have found quotations to be indispensable aids in developing presentations-not just as a means of support, but also as a source of "illumination." They can be an invaluable brainstorming and authoring tool, and a vital part of the creative process.

To see how you can use quotations as a brainstorming and authoring tool, take a look at my article "Quotations: They're Not Just for Drunks Anymore!" elsewhere on this site.

Copyright 1999-2000 by William C. Wilson, Jr.
All Rights Reserved.

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