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Attending a trade show???
Trade shows are often the
best forum to view new products, make new contacts, develop relationships, make
purchasing decisions, and learn about your industry. Here a some tips to help
make your trade show visit more productive.
- Eat light and rest up
for a few days prior to the show.
- Before the show, prioritize
a list of whom you want to visit. Set up appointments in advance if possible.
Decide what you need to know for your future plans.
- Wear comfortable shoes
and put Dr. Scholl's inserts in them. You'll be glad you did. Take an anti-inflammatory
type medication such as ibuprofen in the morning to prevent swelling. Avoid
excessive salt and alcohol, and drink plenty of water.
- Arrive early to avoid
lines. Register, pick up your badge and relax over a healthy breakfast before
the show opens.
- Take a quick walk down
the aisles, previewing the show, and make note of the exhibits you wish to
- If you have a problem
you'd like to solve, come prepared with questions you need answered.
- To maximize time spent
with vendors, be direct and assertive when communicating.
- If you get caught by
a long-winded sales person, don't be afraid to politely interrupt them, and
remind them you have a lot more to see at the show.
- Take advantage of networking
opportunities with people who do the same thing you do for a living to share
ideas and industry knowledge.
- Don't forget to meet
lots of people and have fun!
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