Tactics necessary to reach the Objectives
outlined in "The Plan"

• What is the Idea...the basic, rock-bottom Creative Idea?
• Is this a "good" Idea?
• If so, Why is this a good Idea...what does it offer toward achieving our Objective(s)?
• How does this Idea "mesh" with our already stated and understood Values?
• What about our Mission, our Vision, our Purpose...does this Idea Compliment, or Compete, with those Standards?
• What is the Potential for this Idea in our Marketplace? What can we expect to happen?
• Has anyone in our industry tried this Idea before? Who? What happened - what were the results?
• What about this Idea for other industries...has it been tried? And, what happened?
  
• Timing...when was this Idea tried?
• Why was this Idea a Success...or Not?
• What Resources are needed to make this Idea happen the "Right Way"? People / Time / Money / Systems / Other Support?
• Should we choose to run with this Idea, When will these Resources need to be Committed - the TimeTable?
• What is the Process to mesh People with the Idea, with the Systems, with the Task -the Objectives- to be Achieved?
• What Person needs to be in Control - who holds Power over Decisions?
• What do the People involved with implementing this Idea Think of the Idea? Are they Committed?
  
• What are all the ways we can Communicate this Idea, to gain the Maximum Response from our Marketplace?
• What about Frequency? How often will we Communicate to our Marketplace?
• What is the TimeTable for our Communication Plan to come to market?
• Money - what is our Budget for this Plan? Do we have sufficient funds to do it Right?
• "What if"...have we thought about "what if" Plus and "what if" Minus situations?
• How are we going to Measure the Results?
• How soon do we Begin the Creative Process?