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The Creative Planning Process Road Map
By Ray Jutkins   Printer Friendly Version

Tactics necessary to reach the Objectives
outlined in "The Plan"

  • What is the Idea...the basic, rock-bottom Creative Idea?
  • Is this a "good" Idea?
  • If so, Why is this a good Idea...what does it offer toward achieving our Objective(s)?
  • How does this Idea "mesh" with our already stated and understood Values?
  • What about our Mission, our Vision, our Purpose...does this Idea Compliment, or Compete, with those Standards?
  • What is the Potential for this Idea in our Marketplace? What can we expect to happen?
  • Has anyone in our industry tried this Idea before? Who? What happened - what were the results?
  • What about this Idea for other industries...has it been tried? And, what happened?
  • Timing...when was this Idea tried?
  • Why was this Idea a Success...or Not?
  • What Resources are needed to make this Idea happen the "Right Way"? People / Time / Money / Systems / Other Support?
  • Should we choose to run with this Idea, When will these Resources need to be Committed - the TimeTable?
  • What is the Process to mesh People with the Idea, with the Systems, with the Task -the Objectives- to be Achieved?
  • What Person needs to be in Control - who holds Power over Decisions?
  • What do the People involved with implementing this Idea Think of the Idea? Are they Committed?
  • What are all the ways we can Communicate this Idea, to gain the Maximum Response from our Marketplace?
  • What about Frequency? How often will we Communicate to our Marketplace?
  • What is the TimeTable for our Communication Plan to come to market?
  • Money - what is our Budget for this Plan? Do we have sufficient funds to do it Right?
  • "What if"...have we thought about "what if" Plus and "what if" Minus situations?
  • How are we going to Measure the Results?
  • How soon do we Begin the Creative Process?

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