Salespeople hate to make
cold calls and business owners hate to take them. Now there's a way to eliminate
stress on both ends of the line. Until now, voice mail had been a barrier between
salespeople and customers. It can now be an advantage for both, thanks to a
new sales approach called Direct Voice Mail Marketing.
An electronic device attaches
to a phone to make it possible for inexperienced sales assistants to deliver
pre-recorded messages into voice mail boxes of prospective clients that sound
like the salespeople made the calls themselves. When used correctly, customers'
voice mail boxes offer chances to leave uninterrupted commercials for even the
most hard-to-reach decision makers.
This approach to selling
eliminates a salesperson's exposure to rejection and expands the amount of contacts
a salesperson can make in a day. Prospective clients can listen to the messages
and decide if they are interested without being interrupted or pressured. Interested
customers call back to request information or schedule appointments.